Thursday 23 February 2017




I am a serious marketer and I want to make it big. 5 Years down the line, I want to groom myself into one of the biggest guys in digital marketing a.k.a. 'The Wolf'. I restlessly 'çrawl' the web for intelligent marketing blogs and consume knowledge liberally. I do not mind sharing my learnings with people who respect time and money
Adjusting the perception and re-evaluating the importance of what Marketing brings to the Boardroom. Demonstrating the value of Marketing's contribution to an organisation that would enable Marketing to obtain a seat at the Boardroom table.
A business owner who is fully knowledgeable about his company, product or service and the detail analysis of its target niche audience, sets and plans his marketing strategies based on the uniqueness of its business offering and thinks outside the box. To do so he must be aware of the competition and niche market and never assume the product or service will sell for itself. Marketing is the heart of every business and keeps the health of the company in balance.
We need a revolution of good, truthful marketers. While every marketer says they have something to say, the public increasingly only wants to listen to the truthful ones. People are tired of the false claims and promises. Instead, we'd all rather listen to truthful statements from people we trust. These marketers are also some of the most connected people you'll ever meet. Not connected in terms of having large followings, but connected in that they are a people person among marketers. They really care about steering people in the right direction. The question then is not whether there is innovation, but rather which marketers should I listen to? Which ones are saying innovations that ring true? There is a famous marketer that once titled a book "all marketers are liars." He later recanted, and amended it to read that "all marketers tell stories." As we will explain, the first statement was probably a better start. But instead of how it was written, we would have worded it is "all marketers either tell the truth, or the opposite..
Many channel support programs on the market today really just involve providing free software, marketing collateral and sometimes low qualified leads. Few are really focused on helping partners to sell joint solutions effectively. Even fewer are focused on developing long-term co-marketing success with a demonstrable return on investment (ROI).
Everywhere we turn, everything we do is somehow connected to marketing, whether we have been induced to participate in some activity because of it or develop an interest in some idea as a result of it. Whether we realize it or not, there are personal, political or commercial agendas cloaked as news we read in the paper, behind the books, movies and music we experience as part of our culture, and within the confines of our stores and supermarkets where we shop. Marketing has become one of the most all-pervasive elements of life and we are fools if we do not question the validity or innocence of everything we read, see and hear.
In common parlance, a market is a place where trading takes place. Whenever we think about markets, a picture that flashes across our minds is of a place which is very busy, with buyers and sellers, some sellers, shouting at the top of their voice, trying to convince customers to buy their wares. A place abuzz with vibrancy and energy
Marketing. What is it? You hear the term used in a wide range of conversations: business, personal, and casu
Internet marketing are the same as traditional marketing, others are not. Here are seven things you need to know for your internet marketing to be successful. When you write SEO copy, you should take the time to find out what works and what doesn't. There are two mistakes almost every amateur search engine copywriter makes
Marketing to your target market is necessary for any business to succeed. Yet many businesses fail to create a complete marketing strategy to take full advantage of the various marketing outlets available for increased success.
Uniquely introducing "lean" techniques into the "top" line operations, processes, marketing resources (marketing equipment) and staff of a company will systematically eliminate waste and inefficiencies in all the marketing and sales or top line processes. Instead of bottom line cost savings, there are top line revenue increases which results in more profit or increased bottom line.
This paper is an overview of the four phases that make up the real estate market cycle. We will discuss effective investment strategies in each phase. In addition, we will highlight the benefits of investing in Emerging Markets and how to find them.

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